Motivational intensity

Heavy drinking, impulsivity and attentional narrowing following alcohol cue exposure
Research shows that alcohol-related stimuli have the propensity to capture attention among individuals motivated to consume alcohol. …
Joshua A. Hicks, Sherecce Fields, William E. Davis, Philip A. Gable
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Interactive effects of approach motivational intensity and alcohol cues on the scope of perceptual attention
Aims Many theoretical perspectives suggest that alcohol-related stimuli bear on attentional processes. Building upon these ideas and …
Joshua A. Hicks, Ronald S. Friedman, Philip A. Gable, William E. Davis
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